52 for 52—fifty-two design narratives

52 projects, once a week, for this my 52nd year.

Two Twelve Associates John deWolf Two Twelve Associates John deWolf

T. Rowe Price’s ‘decisions’

The ‘decisions’ software project represents the first time I worked with illustrators, from reviewing portfolios to art direction. The project also went through extensive user testing, a process I had never experienced. However, working with the content architect and writer was when I truly understood how language, illustration, organization, and graphic design are inextricably integrated; mainly, it revealed the importance of editing everything; after all, this complex software fit on a single floppy disk. A year after launch, the program had staggering results of up to 40% of investors changing their investment strategy resulting in significantly higher personal gains. As a result of this project, I realized the power of design and how my profession could bring about change in a meaningful way.

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