RGD’s five-part series on Environmental Branding
A five-part series on environmental branding, John deWolf of Form:Media (now Fathom Studio) was a contributor. The series invited industry leaders to share their insights on a variety of topics including creativity, the value of effective wayfinding, strategic design thinking and the value of multi-disciplinary approaches to design solutions.
Environmental Branding Introduction: How Design Thinking Transforms Spaces with 'Environmental Branding'
Environmental Branding: Delivering a Brand Experience Through Signage
Environmental Branding: Navigating Spaces through Design
Environmental Design: Creating Immersive Experiences
Environmental Branding: The Power of a Multidisciplinary Process
Series Contributors: Debbie Adams(A+A Design), Claude Auchu (lg2), Joseph Duffy, (DUFFY & Partners), Michael Kelar (Jacknife Design), Jean-Pierre Lacroix (Shikatani Lacroix Design), and Hans Thiessen (Rethink).
The Association of Registered Graphic Designers (RGD) is Canada's largest professional association for graphic design professionals, with 4,000 members, including firm owners, freelancers, managers, in-house designers, educators and students. Members span across the design disciplines, from editorial designers to motion designers, brand designers to environmental graphic designers, UX designers to information designers. Through RGD, Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design.
