RGD Signage and Wayfinding Webinar: How Signage and Wayfinding Communicate Brand

Presented by John deWolf

A webinar on Signage and Wayfinding was presented by John deWolf for the Association of Registered Graphic Designers (RGD) on August 9, 2023. In How Signage and Wayfinding Communicate Brand, he discussed branding from different perspectives and how it relates to wayfinding. The event was moderated by Angela Carter RGD. Topics discussed included:
• When and how to brand signage? 
• What is a brand promise, and how does it relate to building stronger brands?
• Using signage as an extension of a brand system

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The Association of Registered Graphic Designers (RGD) is Canada’s largest professional association for graphic designers. The association’s membership of more than 4,000 people includes firm owners, freelancers, managers, in-house designers, educators and students. Members work in the design disciplines engaged in developing effective communications, including editorial design, motion design, brand design, environmental design, UX design and information design.